Madden NFL 24 Films was able to find the perfect partner after the league created its own 24 hour cable channel, known as the Madden 24 coins Network. The network's reach increased up from 12 million households to 72 millions homes in 2013. It was actually the network's growth that led to the 2009 lawsuit.

"The use and value of Madden NFL 24 Films have just became a huge success," Dryer said. "It's an enormous win for these films."

The revenue generated by Madden NFL 24 Films and the Madden NFL 24 Network goes into the league's national revenue stream . It is divided between teams and shared with players in the collective bargaining agreement.

"The Madden NFL 24 creates an extensive library of movies to market their products," he said. "Within this model, there exist thousands of gamers that have rights as individuals."

Dryer did not discuss the worth that comes from Madden NFL 24 Films and the amount of money it brought in. The increasing popularity, and profit, of the league and its teams suggest to him that the pictures of former players' faces are worth more than they currently receive which is nothing -- and MUT 24 ltds cards more than they would receive through an agreement proposed by the league this year.