Every team that works directly with the company's revenue is always looking for new ways to generate better opportunities and convert new customers. However, one of the main mistakes when putting planning into practice is precisely the disconnection between the sales and marketing areas . The big problem is that this misalignment ends up harming a good part of the annual revenue, due to repeated efforts and the lack of a broader and more integral vision. When this happens, the goals are hardly achieved, harming, again, both teams. It is important to realize that, at the same time, when these areas work together, seeing the importance of their participation in the revenue generation process, they begin to generate better results.

Now let's understand how the commercial and marketing teams can join forces and generate better opportunities to achieve their goals. Integrate marketing and sales teams to generate better opportunities for this to be possible, we list two principles that Whatsapp phone number list must be observed so that integration is possible, viable and, above all, fulfills its purpose. See what they are! 1. Set joint goals first of all, the goals need to be defined together and also that there is an agreement between the two teams. Although many companies, especially those in the b2b market, do not have integrated sales and marketing goals, this is the best way to unite the two teams.



This is because having only separate goals for each area prevents the achievement of common goals in the revenue area. Without joint goal setting, marketing teams are more likely to focus on lead generation and focus more on quantity than quality. After all, the whole point of marketing is to generate leads, if there are no built-in goals, it doesn't matter what happens to opportunities once they arrive at the salesperson. And so, everyone loses. Therefore, it is always necessary to think about the company's goal . Thus, the focus will be on the revenue that must be generated and the two teams will depend on each other to measure the actions and, mainly, to develop them.

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