Introduction:
Online contests have become a popular way for brands and individuals to engage with their audiences and attract new followers. In this guide, we'll explore some of the most popular types of online contests and how you can use them to achieve your marketing goals.

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1. Social Media Contests:
Social media contests are perhaps the most popular type of online contest. These contests typically require participants to like, share, or comment on a post to enter. They are a great way to increase engagement and reach a wider audience.

2. Photo Contests:
Photo contests are another popular type of online contest. Participants are asked to submit a photo based on a specific theme or topic. These contests can be highly engaging and can help brands generate user-generated content.

3. Video Contests:
Video contests are similar to photo contests but require participants to submit a video instead. These contests can be a great way to showcase creativity and storytelling skills. They are also highly shareable, which can help increase brand visibility.

4. Essay Contests:
Essay contests require participants to submit a written piece on a specific topic. These contests can attract participants who are interested in expressing their thoughts and opinions in a more long-form format.

5. Quiz Contests:
Quiz contests are a fun and interactive way to engage with your audience. Participants are asked to answer a series of questions, and winners are typically chosen based on the accuracy and speed of their responses.

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Conclusion:
Online contests are a versatile and effective way to engage with your audience and achieve your marketing goals. Whether you choose to run a social media contest, photo contest, video contest, essay contest, or quiz contest, you can create an engaging experience that resonates with your audience and helps you achieve your objectives.