Marketing budgets are exploding even as the pandemic continues to spread in some countries. Experts predict that total marketing spending in the united states will exceed $250 billion in 2021. But how do cmos actually spend that money? What is most important for the bottom line going forward? And how are they going to use those marketing funds in a whole new era? Let's take a look. How do cmos spend their budget? No matter what industry you operate in, there are a few things that are going to eat up a big chunk of your marketing budget.

According to top cmos these include workforce marketing technology, agency services and paid media. As you can see below, each of them represents a roughly equal share of the total budget: data story Whatsapp Mobile Number List marketing budgets in one year, the total value of all tech marketing companies increased by 22% to $121 billion! It can therefore be expected that a larger share of the budget will be spent on marketing technologies and automation in the future. Especially since 68% of cmos plan to spend more on tech marketing in 2021.



Digital channels, such as digital ads, social media marketing, and paid search, took 81% of the budget, with the rest made up of events and offline marketing efforts. Data story marketing budgets going forward, many cmos say budgets for these efforts will actually increase. In fact, 78% believe they will spend more on digital ads and social media marketing in 2021. Data story marketing budgets event marketing and offline marketing will suffer the biggest budget cuts, with a quarter of communications directors saying they will decrease this year.