The Startup SPIN Method: Get Free PR with Zero Experience





Published 9/2024
Duration: 1h21m | Video: .MP4, 1920x1080 30 fps | Audio: AAC, 44.1 kHz, 2ch | Size: 1.8 GB
Genre: eLearning | Language: English

A playbook for getting media coverage for entrepreneurs and startup founders


What you'll learn
The benefits of doing PR yourself
Setting achievable PR goals
Telling your story in a way journalists will love
Writing slam dunk headlines that journalists actually WANT to read
Anticipating journalist needs and inserting yourself into trending conversations
Sending a compelling pitch at the right time, to the right audience
Writing a press release and designing a press newsroom
Creating a media list customized to your specific needs
Positioning yourself as a thought leader
Building credibility and trust for you and your business
Requirements
No experience necessary. You'll learn everything you need to know
Description
Welcome to the fast-paced world of
PR for entrepreneurs and startup founders!
I'm Jenny, a startup founder, and communications expert. My foray into PR began when I launched my own consumer startup. My team and I wanted publicity to build brand awareness and credibility, but we didn't have the budget to hire a PR agency. So we took a leap of faith and pitched the media ourselves. Within a month of launching, we were featured in top news outlets worldwide.
In this bite-sized course jam-packed with information, I'll show you how to pitch yourself to the media and earn coverage and publicity for free, even if you have
no budget, experience, or connections.
In under 90 minutes, you'll learn the
SPIN method
, the step-by-step playbook I've used to get startups-
including my own
-featured in top press worldwide. Use SPIN to tell your company
STORY
, tailor your
PITCH
to trends and journalist
INTERESTS
, and reach out to the right
NETWORK
to amplify your voice.
Specifically, we'll cover
The benefits of doing PR yourself
Setting achievable PR goals
Telling your story in a way journalists will love
Writing slam dunk headlines that journalists WANT to read
Anticipating journalist needs and inserting yourself into trending conversations
Sending a compelling pitch at the right time, to the right audience
Writing a press release and designing a press newsroom
Creating a media list customized to your specific needs
Positioning yourself as a thought leader
Building credibility and trust for you and your business
Who this course is for
Early stage startup founders and SMBs looking for publicity to growth their business

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